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Sumuhurtham – Telugu Wedding Ritual

 It represents the auspicious time for marriage that is pre-chosen. At the auspicious moment ‘Sumuhurtam’, the bride and the groom hold a paste of jaggery and cumin seeds (Jeelakarra Bellamu) while the priest continues reciting shlokas from the Indian Vedas. The cloth veil used at that time as a screen between them is still kept upheld. Then they place that paste over each other’s head and the cloth screen is removed with this. Finally tied in the knots of holy matrimony, bride and groom are now allowed to look at each other for the first time.

As the paste involves two major components, one bitter and another sweet; this custom thus signifies that the newly weds are inseparable through life’s sweet and bitter times.


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